![]() From 52% in 2015 and 64% in 2017, 74% of American households have at least one streaming service subscription in 2019 (Leichman Research Group, 2019). In the U.S., most consumers already subscribe to some form of streaming services. While some still listen to/watch traditional radios and TV sets, the majority now prefer in-home media for their information and entertainment needs. With over 4.5 billion people using the internet in early 2020, streaming services usage has achieved considerable growth across the world.įrom Netflix to Spotify and YouTube and Facebook, the norm for media consumers across all ages now involves accessing and enjoying content through online streaming. ![]() The pandemic has made significant effects on how households are consuming streaming media. In-home Media Consumption Due to COVID-19 It is in this context that some see the mass adoption of the vertical and square video formats, which optimize videos’ use of mobile screens. Such devices are not only used to watch videos but to live broadcast them as well. Users have developed a love affair with mobile devices. Mobile devices account for more than 70% of YouTube watch time. To give you a better idea of how you may use streaming to improve your business, we have compiled some of the latest streaming trends.Īnother notable development in streaming is the rise in the use of mobile devices, which gained considerable momentum even before the pandemic. ![]() The latest digital marketing statistics reflect the increasing role of video streaming in the corporate world. The same goes for the improvement in video quality, which will make streaming popular not only among businesses but to other organizations as well. ![]() Video accessibility also plays a part in the increased popularity of streaming. The convergence of new technologies, Internet penetration, expanding mobile usage, and ubiquitous lockdowns are the driving forces behind this development.Ĭurrent streaming statistics indicate that video streaming still leads the pack and will make up 82% of Internet traffic by the year 2022 (Interdigital, 2020). Streaming trends indicate that the technology has been reaching new heights during the pandemic. Forced to stay at home due to COVID-19 restrictions, people around the world suddenly found a new hobby-streaming content. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |